![]() ![]() It will include an extended range battery (providing up to 320 miles range), an interior loaded with tech, Ford’s Tow Tech Package, and a heatpump, starting at $69,995. The new model hits the “sweet spots” with modern features at the right value. With new competition like Tesla’s Cybertruck launching this week, the path will not get any easier.įord did add a new “Flash” trim (pictured above) to the 2024 Lightning lineup. Ford’s initial plans called for Lightning production to hit 150,000 by mid-2023. The shutdown at Ford’s Rouge EV plant was intended to speed up production, not slow it. The company introduced significant incentives on the Lightning in October, including up to $15,000 off. Best of both worlds for the time being, until battery tech matures a bit more. I'll drive in EV mode 99% of the time, but when I go on road trips, I can gas up in 5 minutes, plus have that 100 mile+ EV range. I'd expect orders of both the Lightning and R1T to increase, since some potential Cybertruck buyers will not like what they saw last night.ģ) Mainstream media and right-wing politician anti-EV stances will continue to keep EV pickup demand below where it might otherwise beĤ) Personally, I'm waiting for the Ram with the range extender gas engine. And Ford doesn’t seem to upbeat on where they are headed.ġ) Lightning is a first generation product that really is only going to appeal to a certain percentage of truck buyersĢ) Now that Cybertruck is out, people who were in "wait and see" mode will now be able to actually make a decision. Electrek’s Takeĭespite setting a record in November, Lightning sales are well below where they should be. Update 12/4/23: Read more about Ford’s record EV sales in November. Ford F-150 Lightning Flash (Source: Ford)įarley said the company will have more EV sales news on Monday. It’s also cutting one of three shifts at its Rouge EV facility, where the Lightning is built.įord’s chief communications officer, Mark Truby, told reporters that the decision was based on “demand and the expected growth for EVs.” Ford is pushing back around $12 billion in spending on EVs. The automaker has already delayed its 600,000 EV run rate goal until next summer. Ford today reopened orders for its all-electric 2023 F-150. Ford F-150 Lightning production (Source: Ford) Don’t miss out on the latest news, reviews and videos from our in-house experts. The plant expects to produce LFP batteries for about 230,000 electric models annually. That would be enough to power around 400,000 EVs.įord now expects to have around 20 GWh output, over 40% less than initial plans. When Ford initially announced plans this February, it called for 2,500 new jobs and 35 GWh annual LFP battery output (starting in 2026). Following multiple price increases after its initial launch, the Ford F-150 Lightning suddenly lost its position as a bargain among EV pickups at least the entry-level Pro, which launched with a sub-40k MSRP but soon swelled to nearly 60k causing many reservation/order holders to bail. We just broke another record with November being our best-ever sales month for Lightning with nearly 4,400 EV trucks – over 100% increase from last year! More EV sales news on Monday. In October, had a record month for F-150 Lightning sales.
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